Orlando is currently Chief Data Officer for the LEGO Group, a family-owned company whose mission is to inspire and develop the builders of tomorrow.
Starting his career in academia, he has spent over 20 years helping organisations get value out of their data… long before ‘data scientist’ was crowned the ‘sexiest job of the 21st century’.
He is a regular speaker at industry events, and is passionate about the opportunities to use emerging technologies to evolve and transform established industries.
Prior to joining the LEGO Group in 2021, Orlando has been:
- Group Chief Data Scientist at Aviva, a global insurance company and leader in digital technology
- Chief Data Scientist at MoneySuperMarket, the UK’s largest price comparison website
- Head of Customer Insight at dunnhumby, a company at the cutting edge of data science for more than 20 years
- Head of Analytics at Wunderman, one of the world’s largest communications agencies.
Orlando holds a PhD in Statistics from the University of Warwick, and was ranked #1 in the 2019 DataIQ list of the most influential people in data-driven businesses.
Join Orlando Machado at the ODI Summit 2021
Orlando will be taking part in a panel discussion called ‘Kerching? Measuring the value of data in economy and society’, taking place from 16:30-17:15.