Roger Hampson was chief executive of the London Borough of Redbridge for sixteen years. Redbridge has a strong reputation for web-based innovation in service delivery, engagement of citizens, and the publication of data. He was a Director of Social Services and Director of Housing before that and also ran other council departments in parallel. He pioneered innovations in the mixed economy of social care. Until 1986, he was an academic economist of social policy and latterly a Research Fellow at the Personal Social Services Research Unit at the University of Kent. PSSRU was and remains the world leader in the promotion of efficiency in social and health care through the rigorous analysis of data. He has published on plain language, the economics of political advertising, community care, social services, and reasoning in public life. He has also co-written two books with Sir Nigel Shadbolt: The Digital Ape (2018) and As If Human (2024).