We envision a future where people, organisations and communities use data to make better decisions, more quickly. Using data can enable us to innovate, create more efficient and effective services and products, and fuel economic growth and productivity.

To bring about this future, we must make data as open as possible while protecting people’s privacy, commercial confidentiality and national security. We must identify potential ethical issues associated with a data project or activity.

The ODI advocates for and supports putting in place practices that ensure the way data is collected and used is trustworthy and ethical. Through advocacy, it also promotes data literacy in order for people to make informed choices about what data to share, and what privacy settings to use. Through training and services, the ODI helps organisations make better and more ethical decisions about data.