Join Data Ethics Professional Laura Jayne Streets for a deep dive into the ethics of digital advertising.
Laura Jayne will examine the central concepts in advertising through the lens of data ethics and inclusive practice. She will interrogate methodologies and processes that inform audience selection, and the proxy data points that impact who sees, and who does not see, advertiser messages.
What does it look like when it goes wrong? And what can advertisers do to include human safety in their ‘brand safety’ planning?
There will be opportunities to ask questions.
This event is chaired by Dr Kay Achenbach, the ODI’s Data Ethics Professional course lead.
Whose it for
Marketing professionals, and anyone concerned with the ethics of digital advertising.
Data Ethics Professional webinar series
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Speakers
Laura Jayne Streets
Laura Jayne is a social advertising specialist with 12 years of experience planning and buying ads across a wide range of social and search platforms. She is currently the Head of Biddable Operations at MG OMD, where she works with a team of media planners and buyers to optimise working processes and to ensure that campaign delivery is best-in-class. She recently graduated with a Master’s in Epistemology, Ethics and Mind, focusing on the moral questions concerning AI and digital advertising.
Dr Kay Achenbach, Data Trainer at the ODI
Kay is a Data Trainer on the ODI's Learning Team. With a PhD in geology, Kay has extensive experience collecting, cleaning and analysing geospatial data, and she worked for 3 years as a postdoctoral researcher in geophysics and Durham University.
Prior to joining the ODI, she worked for over a decade teaching physics and geology in secondary schools and sixth form, where she developed a strong interest in the use of data in the education sector.
A data enthusiast, Kay now supports the ODI's delivery of programmes to enable professionals to develop the necessary skills and knowledge to use data more effectively.
About the event
The event will be held on Zoom, and a Zoom link will be emailed to all participants.
This event is made possible by the generous support of ODI members.