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Smart Data has the potential to transform transport and mobility by enabling secure, consent-driven data sharing across organisations, modes, and services. This webinar will explore how a Smart Data ecosystem can unlock innovation, improve passenger experiences, and support more efficient, resilient, and sustainable transport systems.

We will discuss the foundations required to make this a reality, including use cases, data infrastructure, governance models, interoperability, and the role of public and private sector actors.

Speakers

Hayden Sutherland, Digital & Technology Consultant. Fractional CIO / CTO, Principal Architect and Transport & Mobility Data Specialist

Hayden is a technology advisor, strategist and innovator. He leads Ideal Interface, a technology & marketing consultancy based near Glasgow and has worked on many major digital, architecture & data projects across the transport & mobility sector. He currently sits on the Steering Board of MaaS [Mobility-as-a-Service] Scotland and is an early stage investor & fractional CTO for several UK start-ups.

In 2019 Hayden founded The Open Transport Initiative, an organisation set-up to create and support the adoption of an "Open Banking for Transport" scheme based on interoperable customer account data sharing. More recently The Open Transport Initiative has been a finalist and runner-up in the UK Government’s Smart Data Challenge prize.

Max Sugarman, Chief Executive at Intelligent Transport Systems UK

Max Sugarman is Chief Executive of Intelligent Transport Systems UK, the national voice of the transport technology industry. He manages the strategy and direction of the organisation, representing the sector to government and stakeholders and making the case for the value of intelligent transport.

He has around a decade of experience working in transport, innovation and communications. He has previously worked at the Catapult Network, where he supported the nine Catapult innovation centres on cross-cutting policy issues and political engagement, and as Public Affairs & PR Director at the Railway Industry Association (RIA), the leading UK trade body for rail suppliers, where he led an award-winning communications function.

He has previously worked at the Institution of Civil Engineers, at a corporate communications agency in the City, at London City Hall and at the House of Representatives in the US. He has a diploma in professional PR, is a Chartered PR Practitioner and was Chair of the Chartered Institute of Public Relations (CIPR) Public Affairs Group from 2021 to 2023. In 2023 he was recognised as one of the Outstanding Leaders of the Year in the CIPR Volunteer Awards. Max is passionate about transport and the role it plays in people’s lives, in supporting economic growth and reaching net zero.

Ghela Boskovich, Head of Europe at Smart Data and Technology Alliance

Ghela’s roots in regulatory economics has shaped her approach to how she advocates and advises on the building blocks for data sharing economies, with an ability to understand the economic incentives for each actor and stake holder in the value chain from incumbent, to challenger, to end customer. Her experience spans multiple sectors including financial services, energy, telecommunications, and technology.

Her previous roles and engagements have centered on fast-tracking internal innovation and the practical application and commercialisation of fintech/bank collaboration. Ghela’s most recent work has focused on fostering an ethical data democracy, individual consumer empowerment over their data, data economy disruptive business models, and facilitating banks’ emerging technology consumption via policy development and practical technical delivery. Ghela is a globally recognised expert in the fields of open banking and open finance, advising private firms as well as governments across the UK, Europe, and North America.

Sam Li, Senior Innovation Officer, Transport Strategy

Chair: Tara Lee, Senior Consultant, the ODI

Tara is a Senior Consultant at the ODI, leading projects in a myriad of sectors, helping organisations in their open data journeys. She has worked extensively on sector transformation projects, designing and leading projects aiming to improve the volume and value of open data and data innovation.

She works with individual companies to support their development of open data strategies; supports sector collaboration schemes to leverage data innovation and runs innovation challenges using open, shared and synthetic data to tackle larger societal issues such as reaching net zero in local governments across the world.