Map of Agriculture is a leading provider of insight and knowledge to Farmers, AgProfessionals and AgBusinesses, delivering pioneering analytics, modelling and research.

Our innovative technology enables any business within the food supply chain – from farmer to retailer – to make sound decisions based on accurate, real-time information.

We employ state of the art data modelling, which allows us to most effectively utilise our data science capabilities. Across our data models we not only employ cutting edge analytics, but build bespoke algorithms to maximise the insight we can offer the farmer and industry as a whole.

Our solutions collect and centralise everyday information, from compliance reporting and information sharing to data analysis and benchmarking, unstructured data becomes meaningful and useful insight.

Map of Agriculture is a pioneer of predictive marketing in agriculture. Our analytics power real-time marketing interventions, where insight is dynamic and autonomous, and where action becomes more timely.

We provide market insight on over 74,000 farms, with more than 4 million observations going back to harvest 1994 and up to 150 layers of insight against each farm. Our unique industry modelling tool outputs layers which we are able to combine with other layers of public and private domain information. We can then build customised, interactive and dynamic insight at a granular level.

For 25 years, we have successfully combined the disciplines of quantitative and qualitative research, marketing services and strategic consultancy to provide market insight, competitive advantage and customer differentiation to a range of AgBusinesses and government.

Our comprehensive research services can improve a company’s performance, customer relationships and profitability through better informed decisions.

From offices in the UK, Argentina and New Zealand, Map of Agriculture provides services on a global basis.