Friday lunchtime lecture: Open data: bringing small businesses into the big leagues

Friday 03 October 2014, 1:00pm - 1:00pm

The Open Data Institute, 65 Clifton Street, London, EC2A 4JE

You bring your lunch, we provide tea & coffee, an interesting talk, and enough time to get back to your desk.

Big corporations have been using data to understand their customers better, enhance their marketing strategies and boost their profits for years. But the necessary tools and expensive licence fees have made this difficult for smaller businesses, who haven’t had the technical skills or funding to invest in accessing and analysing the data.

But the growth of open data, which is free to use and available to everyone, is changing this. Data and business expert John Murray will explain how open data can be applied to marketing, highlighting case studies where open data has been used to boost direct marketing campaigns, optimise call centre performance, plan store locations and keep customers coming back.

John Murray is CEO of Fusion Data Science and a lecturer in Computer Science at the University of Chester. He has been involved in several successful data driven start-up businesses and has over 30 years’ experience of building customer information systems for predictive analytics.