Image: copyright Adobe Stock

Invitation to tender: Study of the economic and social returns from the ODI’s innovation programme

Fri Oct 19, 2018
$download_content = get_field('download_content');

We’re looking for an organisation to help us generate evidence of the economic value and social benefits to the economy from a set of  initial outputs of the ODI’s innovation programme

Tender reference: RDPM-0011

Call for tenders by the Open Data Institute (ODI)
Contact: [email protected]


The primary objective of this work is to generate evidence of the economic value and social benefits (generated or estimated) to the economy from a set of  initial outputs of the ODI’s innovation programme. The secondary objective is to gather insights from the production, dissemination and uptake of these output, to help the ODI to improve the effectiveness of future programmes. The ODI’s innovation programme is a three-year, £6M programme to support and build upon the UK’s strengths in data and data analytics, funded by Innovate UK.

The successful company will work in collaboration with the ODI, who will provide guidance, review and assistance throughout.

Summary and timeline


To assess the economic value and social benefits generated thus far by the ODI’s innovation programme


The primary audience for this work is UK government departments who have funded, championed or overseen the contract with the ODI. A secondary audience is the ODI, particularly in generating insights which can be used to improve the effectiveness of future programmes.


31 October 2018  – 12 December 2018

Value of award (excl. VAT)

Up to £50,000


  • Questions to ODI by 12am BST 24 October 2018
  • ODI responses by 5pm BST 24 October 2018
  • Costed proposals due by 5pm BST 26 October 2018
  • Tender decision by 5pm BST 29 October 2018
  • Contract awarded 5pm BST 30 October 2018
  • ODI brief winning applicant(s) 5pm BST 30 October 2018
  • ODI progress reviews fortnightly
  • Final work delivered by no later than 12 December 2018


Contact [email protected] with tender reference [RDPM-0011]

Terms of payment

100% of the agreed value of the award will be paid upon completion of the work, including satisfactory responses to all feedback from the ODI.


At the ODI, we work with companies and governments to build an open, trustworthy data ecosystem.

We are working to build an open future with the aim to create maximum benefit for everyone. It is part of our strategy to work with companies and governments to identify challenges and develop prototypes and tools to address them.

We are delivering a three-year research and development (R&D) programme to help develop the next generation of public and private services. The work aims to support innovation, improve data infrastructure and encourage ethical data sharing.

The programme is funded by Innovate UK, as part of a £6M, three-year programme, running to March 2020. We want to enable the UK to build on its strengths in data and analytics, break new ground in creating value from data across industries, and ensure it remains at the forefront of data innovation around the world.

We are currently half-way through the programme and we’re now ready to gather independent evidence of the uptake and use of the research knowledge, products and services that have been generated by the projects so far.

We anticipate that the study will cover a micro and macro level of analysis. The micro level analysis will cover details of stakeholders who engaged with the project outputs, who have taken insights, new knowledge or tools on board, and started to use those insights or tools, for example in decision making. Micro level analysis will include assessment of other project objectives, such as the strengthening of organisational or network capacity, which are a result of the process of conducting a project, rather than the use of a project’s output.

The macro level analysis would take the use cases identified at the micro level for the selected project outputs and investigate the economic and social benefit resulting from its use. For example in the use of new knowledge contained in a report or tool resulting in saved time, or better investment decision-making.

The analysis will quantify and scale those benefits, from the examples, to the broader UK economy based on a set of assumptions articulated in an economic and social return model generated as part of the contract.

Programme themes and projects/ outputs

Projects and project outputs from year 1 of the programme are grouped under the three themes of:

  • Data as infrastructure
  • Supporting innovation, business growth and trade
  • Data sharing and trust.

Data as infrastructure

  • Data publishing
  • Standards for open data
  • Data observatories
  • Collaborative registers

Supporting innovation, business growth and trade

  • Service delivery models
  • peer -to-peer local data
  • Data clusters
  • AI business models report
  • Smart contracts report
  • UK/France twinning

Data sharing and trust

  • Data Ethics Canvas
  • Personal data in transport report
  • Data portability
  • Telco open APIs

The programme generates a range of outputs, aimed at bringing about economic and social benefits. While the positive impacts of some can be achieved fairly quickly, others can have a longer and slower pathway to take effect.

This study will focus on projects from year one, which we consider to have more immediate impacts and therefore are more likely to produce evidence that will help us make decisions in the coming months.The programme generates a range of outputs, aimed at bringing about economic and social benefits. While the positive impacts of some can be achieved fairly quickly, others can have a longer and slower pathway to take effect.

The projects/project outputs to be included in this study are:

  • Standards for open data
  • Data publishing
  • Service delivery models
  • Data Ethics Canvas

These project represent a spend of circa £800,000.

For reference, ODI will provide contact details for:

  • individuals from partner organisations
  • individuals who have contributed to the research process (subject to consent to be contacted)
  • individuals in key organisations (that we know of) who have started to use the project outputs

For the sake of the description above, a partner organisation is an one that the ODI works with to deliver the project outputs, which may be funded through subcontracts or stimulus funds. In these cases, the project partners are an intended beneficiary of the project outputs. The ODI has enjoyed strong relationships and positive collaboration with partner organisations and contributors, and we anticipate that this will extend to this assessment process.

Should suppliers feel that the number of projects to be included in the study ought to vary from that described here, we expect them to make this clear in their application.

Research questions

The following research questions are proposed. Applicants may suggest other questions and we are open to considering questions that we have not thought of yet. The applicant is expected to finalise the research questions as part of project delivery, including the number of projects/project outputs that are to be included in the analysis.

Micro-level analysis

  • Which stakeholders have engaged with the knowledge and insights generated in the projects and captured in the project outputs (reports, animations, tools, other)? How have they engaged?
  • What is the level of awareness of the key issues raised by the project outputs?
  • To what extent have the knowledge and insights influenced the thinking of the individual or organisation? In what way has this influenced thinking (eg influencing motivation, making it easier to do something, or acting as a trigger for a course of action, such as investment)? How has this been reflected (eg through discourse, blogs, reports, presentations)?
  • Use cases: How has the knowledge and insights been used within the organisation or by the individual to improve decision-making?
  • What is the projected economic value generated by this action?
  • What is the projected social benefit generated by this action?

Macro-level analysis

  • For the use cases outlined at the micro-level, what is the projected economic value to society?
  • For the use cases outlined at the micro-level, what is the projected social benefit to society?
  • What are the assumptions and scaling factors built into the economic and social model used to calculate the value to society?
  • What is the projected return on investment ratio between programme funding and projected benefits to the UK economy/society?

Research methods

Applicants should propose suitable methods as part of the research design phase of this work. We anticipate that this will be a mix of qualitative and quantitative methods.


Research plan:

A research framework detailing the research questions to be analysed, research methods to be used, sampling information for the selection of projects, or if relevant the selection of stakeholders within projects, and schedule. The framework should be submitted for input and comments from the ODI by 7 November. The purpose of the framework is to outline the details of the work to be undertaken, who will be asked what, when and why.

Research findings reports:

We anticipate that the analysis of the projects and outputs will be delivered through one report, containing a section on each project/project output analysed and an overarching summary.

Each project/project output section will communicate the details of the micro level analysis and the macro level analysis for the projects as well as the assumptions/details of the model that are needed to scale project level value to the calculation of economy wide benefits.

The report is anticipated to be a maximum of 30 pages along with a executive summary maximum length of two pages.

The primary audience of the report will be the programme funding representatives from UK Government. All reports will be published under an open licence for anyone to see and comment on.

A draft of the report  should be submitted to the ODI for comments by noon 7 December 2018. Feedback from the ODI will be returned by 10 December 2018. A finalised versions of the report is to be submitted no later than 12 December 2018, at the close of the contract.

Schedule of deliverables

  • Research plan – 5pm 7 November 2018
  • Draft reports – 12:00 7 December 2018
  • Final reports – 5pm 12 December 2018

Short coordination/progress update meetings will take place on a weekly basis with the ODI.


The ODI will, where possible, provide space to work in our offices in London, when members of the successful contractor wish to work onsite. There is an expectation that the successful contractor will work closely with the ODI team.

Form of tender response

Interested parties should submit a costed proposal (in English) to [email protected] which includes:

  • the tender reference in the email subject line
  • a short (no more than 10 pages) explanation of your proposed approach (eg methodology, scope), including why you are well-placed to do the work
  • a description of the team who will do the work, including bios
  • the costing should be at activity level, but feel free to provide more detail
  • a writing sample of a similar research report or impact study

If you have any questions about the tender, please contact [email protected] quoting the tender reference. The ODI reserves the right to make both anonymised questions and answers public or shared with other organisations having stated their interest.

Decision criteria

All proposals will be assessed as described in our public procurement policy. In addition, for this procurement we will be looking for:

Experience in developing similar social and economic models which enable the scaling of project level economic and social benefits to the economy as a whole.